SonicWALL Peak Performance 2006 Briefing Center

SonicWALL Peak Performance Conference 2006

This online briefing center enables solution providers to attend the SonicWALL conference virtually with access to many of the key sessions. Check out the videos below to get the latest information about SonicWALL's commitment to the channel.

Secure. Protect. Profit. Take a Deeper Look!
Matthew Medeiros, Chief Executive Officer
SonicWALL is changing and transforming! Thank you to our partners for SonicWALL's continued success selling subscription services and providing constructive feedback to the company. SonicWALL will continue to evolve our solutions, people and processes to enable the continued success and profitability of our partners and the organization.
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Doug Brockett, Vice President and General Manager

Strategy and Direction
There are the three major technology trends on the horizon. Are you prepared to take advantage of these opportunities? Watch the video and learn about SonicWALL's strategy to leverage these changes for maximum growth and profit.

John Gmuender, Vice President Engineering

Technology Overview
SonicWALL focuses on the intersection of network security, secure remote access, Web and e-mail security, business continuity, and policy and management. Get the latest information on SonicWALL's technology strategy and what it means for partners.

Patrick Sweeney,
Vice President
Network Security

Network Security Overview
Is network security still evolving? Are there opportunities for solution providers to derive ongoing revenues, and will this be a profitable business in the future? Find out the answers and what they mean to your business.

John DiLullo,
Vice President Worldwide Sales

Secure...Protect...Profit
The three critical elements for success are to be in the right market, carry the right technology and have the right go-to-market strategy. SonicWALL and its partners have all these ingredients and are poised for extraordinary growth.

Patrick Sweeney,
Vice President Network Security

Policy and Management Overview
Security can’t be effective unless organizations centrally manage and monitor the multitude of devices in use today. Find out what new capabilities SonicWALL has planned for its Global Management System.

Sugata Sanyal,
Vice President Content Security

Content Management Overview
In an environment of distributed networks, widespread Internet access and complex IT infrastructures, content management is more difficult than ever. How can organizations ensure effective content security?

SonicWALL, Inc. designs, develops and manufactures comprehensive network security, secure remote access, Web and e-mail security, continuous data protection, and management and reporting solutions. The award-winning SonicWALL Medallion Partner Program offers all of the essential ingredients for success, including great discounts, training, technical assistance, marketing support and sales leads. The business benefits of the Medallion Partner Program are designed to help you provide your customers the maximum value of SonicWALL's industry leading solutions, and to assure you the highest possible income and customer loyalty. And value based pricing will help increase margins and maximize long-term contracts. For more information, contact SonicWALL at +1 888.557.6642 or visit our Web site at www.sonicwall.com/cmp.

Attracting Customers to your Website
How do you keep people coming to your Web site and staying on your site for more than a few seconds? Make the content about their needs, use more graphics and less text. To be blunt — cut the jargon and "market-speak." Watch video »

Customer Lifecycle Management
A company’s relationship with its customer doesn’t end with the sale—in fact it’s just beginning. Most profits are captured during the customer retention/growth phase. Find out how to maximize the possibilities and deliver better service. Watch video »

Effective Hiring for a Services Business
Bad or ineffective hiring can cost your company money and customers. To hire successfully you must identify the skills you need, find qualified candidates and interview and evaluate candidates effectively. Watch video »

eMarketing
Many companies are attracting new customers, retaining existing ones and promoting their products through eMarketing. Find out how you can leverage this extremely cost-effective delivery mechanism to expand your business. Watch video »

Marketing Execution: Demand Creation and Opportunity Engagement
The “science” of marketing is about how to create demand that will lead to business opportunities. Here are the five must-dos to avoid marketing failures. Watch video »

Marketing Execution: Messaging, Positioning and Branding
Are messaging, positioning and branding things that only big vendors do? Hardly. They apply to channel partners of all sizes. Learn about the marketing best practices that will help your business succeed. Watch video »

Operational Excellence: Best Practices for a Services Business
You’ve started your business, but how do you keep it growing? Continued growth requires having the right people, tools and processes. Another key to successful services business: capturing accurate data. Watch video »

Selling to Decision Makers—Part I
The scope of your solution might affect multiple departments within an organization, so the investment decision will be made by committee. If you want to sell, be mindful of the departments, managers and staff members directly affected by the solution.
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Selling to Decision Makers—Part II
Successful selling means engaging the customer’s top executives early in the sales cycle, and focusing on the business challenges that provide compelling reasons for buying your solution. Find out how to create a unique sales proposal. Watch video »

Value-Based Pricing
If your pricing is too high, you won’t sell anything. If it’s too low, you’ll lose money. Value-based pricing will help you increase margins and long-term contracts. Find out how it works.
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